Adam is a world-renown expert on innovation, strategy, and change management. He has served on multiple boards, including Audit Chair for a NASDAQ traded company and has spoken at over 1,000 leadership events, both multi-company and single company, as a keynote speaker. Adam presents and leads workshops on how to achieve faster growth via higher levels of innovation.
Adam’s accurate forecasts about market shifting trends and his predictions for industry leading corporations has made him a frequent press interviewee regarding top tech companies, as well as the automobile, media and retail industry leaders. His insights into business growth and overcoming organizational obstacles have been featured in over 600 journals, including such notables as Forbes, Inc, Adweek, Fortune, Washington Times – and multiple radio and television interviews. Adam received his Harvard MBA with distinction, and offers three decades of top-tier management consulting credentials with Fortune 500 companies.
Manny is an award-winning business leader and entrepreneur with expertise in the areas of innovation, rapid technology deployment, sales, and marketing. Manny has applied his vast cross-market experience to launch hundreds of successful commercialization projects, support the growth of established businesses, and has help many startups launch their companies to sustainable revenue.
He has served on multiple boards and has received multiple awards for his rapid company growth including Hispanic Chamber of Commerce 40 under 40, Innovation &; Impact Award, Copper Cactus Innovation Award, and the SBDC Success Award. Manny received his BS in Mechanical Engineering from the University of Arizona and stays active in the community.
In Alice in Wonderland, Lewis Caroll said, “If you don’t know where you’re going, any road will get you there.” Maybe you’ve applied his words to life in general or literal geographical advice. As an innovator, you’ve got to apply it to your business.
This week Adam and Manny discuss the history and current state of Kraft-Heinz, one of America’s biggest food processing companies. Despite decades of providing the country with some of the most recognizable foods, the company has been directionless and in the process of decline. In an attempt to keep business alive the company recently announced that it will be selling its cheese business to a French dairy company, and that it will be taking $2 billion worth of cost cutting measures to invest more into existing brands with the most potential for growth. Yet, these actions are just another mistake the company has made in choosing NOT to innovate with consumers in-mind. Forgetting about customers, relying on acquisitions, and making virtually no effort towards sustainable growth is Kraft-Heinz’s recipe for failure.